Yeah, I'm kind of late to the party, but it's still exciting for me (Costco = Exciting? What has become of my life???). Especially the discounts on See's Candies CHOCOLATE. Oh, and when I'm low on cash, I can always cruise the aisles, getting enough samples to equal a buffet meal. And all it cost me was a costco membership and 4 hours waiting in long lines (I guess a few other folks have the same idea...)